Eastern Union Commercial Real Estate Launches RealProspex(TM), New Online Buyer Portal

Eastern Union Commercial, one of the fastest-growing commercial real estate mortgage brokerages in the country, announces the launch of RealProspex™, one of the most powerful online tools for automating buyer property searches at www.EasternUC.com.

“We developed this portal by capitalizing on the extensive deal-flow at Eastern Union,” said Ira Zlotowitz, President. “Our mortgage clients have always wanted to know what we have seen for sale and now they can get what they want, targeted just for them, through our website,” he added.

Clients of Eastern Union can go to their website, www.EasternUC.com, and register their property preferences at no cost. Buyers can be as detailed as they desire in building their profile, which will become the basis for matching buyers to properties. Highly select deals will be presented to buyers on a customized basis allowing them to see the most desirable properties available in the markets they choose.

RealProspex™ is one of the few applications to enable buyers to avoid the time and challenges of searching or managing an extensive databse of properties. Other popular sites in the real estate industry that present detailed property profiles enable buyers to search the database with select options that are market driven. But RealProspex™ is people-centric, and enables buyers who have criteria based on deal metrics and transaction analysis and preferences based on experience, to super-select only those properties that fall within those criteria.

“We are confident that bringing buyers together in an environment where they are comfortable knowing that are dealing with professionals who are experts at real estate financing, as opposed to just web developers, will attract the cream of the real estate professional buyers market,” said Michael Muller, from the Eastern Union Sales Division.

Eastern Union has begun an extensive media campaign to highlight the new launch and has promoted their sales division and RealProspex™ with the tagline, ‘What do you want to buy today?’

About Eastern Union

Eastern Union Commercial is one of the fastest-growing commercial real estate brokerages in the country, with ten offices nationally, specializing in multi-family, retail, office, industrial, healthcare, mixed-use, hotel and construction loans. Over the last 12 months, the company has negotiated over $1 billion worth of real estate transactions throughout the country. For more information visit: www.easternuc.com or call 866-862-4800.

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