The Associated Press-AOL Real Estate poll on public attitudes about
shopping for homes was conducted Sept. 26-28 by Ipsos and is based on telephone
interviews Ipsos conducted with 2,001 adults from all states except Alaska and
Hawaii. That included 289 people who bought a home in the last two years and 401
likely to buy a home within the next two years.
Results were weighted to represent the population by demographic factors
such as age, sex, region, race and income. No more than one time in 20 should
chance variations in the sample cause the results to vary by more than plus or
minus 3 percentage points from the answers that would be obtained if all people
in the U.S. were polled. The margin of error for those who bought homes within
the last 2 years was plus or minus 6 percentage points, while the margin of
error for those who are likely to buy a home in the next 2 years was plus or
minus 5 percentage points.
There are other sources of potential error in polls, including the wording
and order of questions. Results may not total 100 percent because of rounding.
An “X” signifies less than 1 percent.
1. During the past two years, did you buy a house or condominium, or not?
—Yes, 16 percent
—No, 84 percent
2. How likely is it that you will buy a house or condominium in the next two
years? Is it almost certain, very likely, somewhat likely, not too likely, or
will you definitely not buy a house or condominium during the next two years?
—Almost certain, 7 percent
—Very likely, 8 percent
—Somewhat likely, 10 percent
—Not too likely, 21 percent
—Definitely will not buy, 53 percent
—Not sure, 1 percent
Total almost certain/very likely/somewhat likely—26 percent
Total not too likely/will not buy—74 percent
3. Do you currently own your home, or do you rent?
—Own, 70 percent
—Rent, 28 percent
—Not sure, 2 percent
4. Do you think the housing market in your area is overpriced, under priced,
or do you think the market is priced about right?
—Overpriced, 46 percent
—Underpriced, 5 percent
—About right, 45 percent
—Not sure, 4 percent
5. During the next (two years), do you think housing prices in your area
will go up, go down, or stay about the same?
—Go up, 49 percent
—Go down, 18 percent
—Stay about the same, 32 percent
—Not sure, 1 percent
6. In general, how difficult do you think it is for most first-time
homebuyers to afford a home?
—Very difficult, 40 percent
—Somewhat difficult, 40 percent
—Not too difficult, 13 percent
—Not at all difficult, 5 percent
—Not sure, 2 percent
Total difficult—80 percent
Total not difficult—18 percent
7. Do you think it is more difficult, less difficult, or about as difficult
for first-time homebuyers to afford a home as it was 5 years ago?
—More difficult, 59 percent
—Less difficult, 14 percent
—About the same, 26 percent
—Not sure, 1 percent
8. I’m going to read you a list of factors that might be important in buying
or renting a home. For each one, please tell me if this factor is very
important, somewhat important, not too important, or not at all important to you
in buying or renting a home. How about …
Price
—Very important, 79 percent
—Somewhat important, 18 percent
—Not too important, 2 percent
—Not at all important, 1 percent
Total important—97 percent
Total not important—3 percent
Location close to work
—Very important, 42 percent
—Somewhat important, 40 percent
—Not too important, 12 percent
—Not at all important, 6 percent
Total important—82 percent
Total not important—18 percent
Quality of schools in the area
—Very important, 68 percent
—Somewhat important, 15 percent
—Not too important, 9 percent
—Not at all important, 8 percent
Total important—83 percent
Total not important—18 percent
Pleasant views
—Very important, 28 percent
—Somewhat important, 48 percent
—Not too important, 17 percent
—Not at all important, 6 percent
—Not sure, 1 percent
Total important—77 percent
Total not important—22 percent
Square footage
—Very important, 45 percent
—Somewhat important, 45 percent
—Not too important, 7 percent
—Not at all important, 2 percent
—Not sure, 1 percent
Total important—90 percent
Total not important—10 percent
Closet and storage space
—Very important, 54 percent
—Somewhat important, 37 percent
—Not too important, 7 percent
—Not at all important, 2 percent
Total important—91 percent
Total not important—9 percent
Outdoor space and landscaping
—Very important, 40 percent
—Somewhat important, 45 percent
—Not too important, 12 percent
—Not at all important, 3 percent
Total important—85 percent
Total not important—15 percent
Quality of construction and plumbing
—Very important, 87 percent
—Somewhat important, 11 percent
—Not too important, 1 percent
—Not at all important, 1 percent
Total important—98 percent
Total not important—2 percent
Possibility of appreciation in value
—Very important, 57 percent
—Somewhat important, 34 percent
—Not too important, 6 percent
—Not at all important, 3 percent
Total important—91 percent
Total not important—9 percent
(Questions 9-11 held for future release)
(QUESTIONS 12a.-16
ASKED OF RECENT HOMEBUYERS)
Thinking about the most recent house or condominium you bought
12a. Approximately how far is this house or condominium from your previous
residence? Please estimate the distance in miles.
—1 mile or less, 15 percent
—2 to 3 miles, 11 percent
—4 to 5 miles, 12 percent
—6 to 10 miles, 12 percent
—11 to 25 miles, 16 percent
—26 to 50 miles, 8 percent
—51 to 500 miles, 9 percent
—More than 500 miles, 15 percent
—Not sure, 2 percent
Median -- 9.7
12b. Approximately how far is this house or condominium from your work?
Please estimate the distance in miles.
—1 mile or less, 19 percent
—2 to 3 miles, 9 percent
—4 to 5 miles, 5 percent
—6 to 10 miles, 15 percent
—11 to 15 miles, 22 percent
—16 to 20 miles, 10 percent
—21 to 25 miles, 2 percent
—26 to 50 miles, 11 percent
—More than 50 miles, 5 percent
—Not employed, 13 percent
—Not sure, 1 percent
Median -- 7.8
13. What tools or resources did you use in your search for a house or
condominium? Did you
Use a professional real estate agent
—Yes, 62 percent
—No, 38 percent
Use the Internet
—Yes, 53 percent
—No, 47 percent
Check print newspaper ads
—Yes, 40 percent
—No, 60 percent
Visit open houses
—Yes, 37 percent
—No, 63 percent
Use friends or family
—Yes, 55 percent
—No, 45 percent
Drive or walk around looking for “for sale” signs
—Yes, 51 percent
—No, 49 percent
14. How did you
FIRST learn about the house or condominium you bought? Was
it
—Through a professional real estate agent, 32 percent
—Through friends or family, 29 percent
—Driving or walking around looking for “for sale” signs, 19 percent
—On the Internet, 11 percent
—Through newspaper ads, 6 percent
—I built it, 3 percent
—In some other way, 2 percent
Thinking about the most recent house or condominium you bought
15. Overall, would you rate your home buying experience as positive or
negative? Is that very (positive/negative) or somewhat (positive/negative)?
—Very positive, 51 percent
—Somewhat positive, 37 percent
—Somewhat negative, 9 percent
—Very negative, 3 percent
Total positive—88 percent
Total negative—12 percent
16. Was this the first house or condominium you have ever purchased, or not?
—Yes, 40 percent
—No, 60 percent
(QUESTIONS 17-21
ASKED OF LIKELY HOMEBUYERS)
17. Are you currently actively looking to buy a house or condominium, or
not?
—Yes (actively looking), 40 percent
—No, 60 percent
18. When thinking about buying a house or condominium, how much do you worry
about each of the following? How about
Paying above the fair market value at the time
—A lot, 39 percent
—Some, 39 percent
—Not too much, 11 percent
—Not at all, 10 percent
—Not sure, 1 percent
Total a lot/some—78 percent
Total not too much/not at all—21 percent
The potential that the home will decline in value
—A lot, 27 percent
—Some, 35 percent
—Not too much, 22 percent
—Not at all, 15 percent
—Not sure, 1 percent
Total a lot/some—62 percent
Total not too much/not at all—37 percent
Finding enough money for the down payment
—A lot, 34 percent
—Some, 24 percent
—Not too much, 20 percent
—Not at all, 22 percent
Total a lot/some—58 percent
Total not too much/not at all—41 percent
Being able to afford the mortgage payment
—A lot, 40 percent
—Some, 25 percent
—Not too much, 16 percent
—Not at all, 19 percent
Total a lot/some—65 percent
Total not too much/not at all—35 percent
Rising interest rates
—A lot, 46 percent
—Some, 39 percent
—Not too much, 9 percent
—Not at all, 6 percent
Total a lot/some—84 percent
Total not too much/not at all—16 percent
Not being able to afford the kind of home you really want
—A lot, 34 percent
—Some, 29 percent
—Not too much, 20 percent
—Not at all, 17 percent
Total a lot/some—63 percent
Total not too much/not at all—37 percent
Not being able to find a home that you like
—A lot, 24 percent
—Some, 40 percent
—Not too much, 19 percent
—Not at all, 16 percent
—Not sure, 1 percent
Total a lot/some—64 percent
Total not too much/not at all—35 percent
Not being able to find a home in the area where you want to live
—A lot, 36 percent
—Some, 28 percent
—Not too much, 16 percent
—Not at all, 20 percent
Total a lot/some—64 percent
Total not too much/not at all—36 percent
19. Which of the following resources are you using or do you expect to use
in your search for a house or condominium? How about
Using a professional real estate agent
—Yes, 71 percent
—No, 28 percent
—Not sure, 1 percent
Using the Internet
—Yes, 74 percent
—No, 26 percent
Checking print newspaper ads
—Yes, 69 percent
—No, 31 percent
Visiting open houses
—Yes, 70 percent
—No, 30 percent
Using friends or family
—Yes, 67 percent
—No, 33 percent
Driving or walking around looking for “for sale” signs
—Yes, 67 percent
—No, 33 percent
(Question 20 held for later use)
21. Will this be the first house or condominium you have ever purchased, or
not?
—Yes, 53 percent
—No, 47 percent
(QUESTION 22
ASKED OF UNLIKELY HOMEBUYERS)
22. What is the
MAIN reason you say you are unlikely to buy a house or
condominium in the next two years? (open-ended)
—I like the home I have now, 25 percent
—Can’t afford a new home, 16 percent
—Don’t need a new home, 11 percent
—Don’t want to move, 10 percent
—Recently bought a home, 10 percent
—Age/too old, 3 percent
—Housing prices are too high, 3 percent
—I’ve made an investment in my current home, 3 percent
—I own my home, 2 percent
—Retired, 1 percent
—Want to wait until prices drop, 1 percent
—Unemployed, student, 1 percent
—Can’t afford a down payment, 1 percent
—May move out of the area, 1 percent
—Interest rates are too high, 1 percent
—Children are in school, X percent
—Not a U.S. citizen/not from here, X percent
—Other (specify), 5 percent
—Nothing, 1 percent
—Not sure, 5 percent
(QUESTIONS 23-25
ASKED OF HOMEBUYERS WHO USED/EXPECT
TO USE THE INTERNET)
23. What would you say is the best feature available when conducting real
estate research online?
—Photos of properties, 19 percent
—Search capabilities, 14 percent
—Variety and volume of listings, 10 percent
—Virtual tours, 9 percent
—More information available, 4 percent
—Ease of use, 3 percent
—Accessibility, 3 percent
—Free listings, 1 percent
—Price, 1 percent
—Other, 24 percent
—Not sure, 16 percent
24. Have you ever taken an online virtual tour of a home, or not?
—Yes, 71 percent
—No, 29 percent
25. Where would you say you spent the most time online searching real estate
listings?
—At home, 83 percent
—At work, 11 percent
—Both equally (volunteered), 3 percent
—Not sure, 3 percent